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Wednesday, October 17, 2007

Straight the runway to your makeup bag


What do flirty blouses, crochet minis, tiered lace prairies, polka dot sleeves and lipstick have in common? Petro Zillia, that’s what. The whimsical and innovative fashion house is collaborating with Smashbox cosmetics on a limited-edition makeup collection. And what perfect time to debut the bold makeup collection than L.A. Fashion Week, where Petro Zillia will debut its Spring 2008 Collection on Thursday, October 18. The lipstick and eyeshadows were inspired by the Spring 2008 collection and will debut at Petro Zillia’s show Thursday.

Nina Van Arsdale, head of Smashbox’s global public relations and events, described how colorful lips were a must when creating the makeup. “The color for the lip is called ‘Stunning,’” she says. “Which is a pop of watermelon pink.” Noni Tochteman, the line’s designer wanted a really clean face with a real punchy lip.

But bold color is no surprise for Petro Zillia, known fro fabric and prints in eye-catching rainbow brights. Other items in the collection are lash-thickening mascara and black gel eyeliner, which will be available at Thursday’s show.

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